We’re very excited to share that the first edition of our new book: The Heart of UX - The Way of the Connected Researcher is here! We have a fresh copy ready to ship to you, complete with that new book smell!
This book is for User Experience researchers and qualitative researchers at all career levels who are looking for techniques of deepening and purposefully connecting with research participants. It is a proven tool for refreshing and reinvigorating UX research for senior researchers and those with years of experience.
It is also great for those new to UX research, professionals who are hoping to develop a solid set of interviewing techniques that will immediately amplify their skillset. The Heart of UX is also for people who might be interested in starting a career in UX research, as well as for product or design team members interested in UX or asked to perform UX research.
People who read this book gain:
Clarified vision and creativity for designing better products
Increased connection with co-workers, study participants, and client teams
A greater sense of wholeness as a person
Enlivened purpose in your career
A way to connect to your work and world more deeply
Specific and reliable tools for empathy
A deeper understanding of how empathic connection enriches the data collection, as well as overall performance
There are three pillars that hallmark the Heart of UX approach to UX research:
A love of people
A desire to tell their stories
Our drive to innovate how we do research
If you also feel these things are important, this book is for you.